What Is link Building
What is link building?
Link building is the process of getting other websites to link to pages on your website to help them rank higher in Google search results page.
In general, you can boil most "white hat" link building techniques down to 2 simple actions:
Create something notable (and therefore worthy of a link);.
Show it to individuals who own sites (and hence can link to it).
Why is link building important?Links are one of the three significant ranking factors in Google. So if you desire your site's pages to rank high in search, you will almost certainly need links.
Google (and other search engines) take a look at links from other sites as "votes." These votes help them identify which page on a given topic (out of countless similar ones) deserves to be ranking at the very leading of the search results.
As a basic guideline, pages with more backlinks tend to rank higher in search results. This has been studied at scale by lots of SEO companies and the correlation between the variety of sites linking to a page and it's ranking position in Google has constantly turned out favorable.
According to our research study, pages with more sites connecting to them tend to get more search traffic.
So links are essential, that's a given.
Why is it so essential to be developing them?
I indicate, sites tend to naturally link to each other? You're just a few paragraphs into this guide and you have actually currently seen me connecting to 2 different Click here to find out more pages.
Well, in an perfect world, the most valuable page on any topic would always get the most links and rank # 1 in Google. While lower-quality pages won't get as numerous links and will rank lower.
However we're not living in this ideal world. And there are two primary reasons the pages with the most links may not always be the best ones:.
1. The Vicious Cycle of SEO.
Think how I chose the two pages that I have actually connected to above. I did a fast Google search for the thing that I desired to reference, opened a couple of the top-ranking pages to validate that they say what I need them to state, and connected to the one that seemed like the finest fit.
And that's how the two top-level pages got themselves a brand-new link, which even more protected their high rankings in Google.
We call it "The Vicious Cycle of SEO." And we really did a research study to prove that it's a real thing.
The minute it's published, your incredible page is immediately at a massive downside versus those ranking at the top of Google for the very same subject. And if you wish to break into this vicious cycle, you have to be proactive about acquiring backlinks to it.
2. Your competitors are most likely structure links.
Let's state your page has picked up lots of links naturally (no link structure included) and now ranks # 1 in Google for it's topic.
Well, guess what? Someone else's page used to rank # 1 prior to you came along. And its owner is likely aiming to regain that top area by building some quality links to their page.
And while your page might actually be 10 times much better than their pages (which is why it got numerous natural links in the first place), your competitors can still outrank you if they are competent enough at developing links.
You can either do nothing and lament that the world is unfair or stand up and resist.
Links aren't the answer to everything.
From this initial chapter it may appear that in order to rank # 1 in Google, all you require to do is build more backlinks than the pages that are currently ranking there.
And while that is true to a particular level, in reality things are a little more nuanced than that.
Aside from all links not being equivalent (we'll talk more about it in Chapter 3), search engines factor in many other variables when ranking pages. And the mix of these variables may in fact depend on the kind of search query that you want to rank for.
So if you develop great deals of links to your page and it still ranks inadequately, don't blame this guide for misleading you. Look into other ranking factors that might prevent you from ranking well.
